Michelle is the Vice President, Market Research and Insights.  She is a veteran of the market research industry with over a decade of experience at the global research firms Ipsos and NPD Group.  At Strainprint, Michelle is in charge of heading up research efforts at Strainprint, including a deep-dive on the rich, 50+ million data-points, analyzing the data and presenting meaningful reports.  Michelle holds a BA honours in Psychology from York University and an MBA from Dalhousie University.